HP Limited Edition
Scuderia Ferrari AI PC
Commercial Film.
Direction · Animation Supervision · Team Leadership
Created for the launch of Ferrari's partnership with HP, this laptop was designed to capture the energy and prestige of two iconic brands through dynamic motion and graphic storytelling. I was responsible for shaping the visual direction, animation language, and overall execution of the film, working closely with the team throughout production.
The project received outstanding feedback from both HP leadership and Ferrari, and was widely featured across specialized automotive, technology, and design media following its release.
The project received outstanding feedback from both HP leadership and Ferrari, and was widely featured across specialized automotive, technology, and design media following its release.
Production by @estupido.estudio.
The project was very well received by the media and specialized portals
as well as organic usage by content creators joining the discussion about the product itself.
︎︎︎ Find the full here.